Viacom programming drives greater emotional engagement across key metrics./ SOURCE: Magid, EmotionalDNA, Wave 3.2, P12-64. Viacom (BET, CMT, Comedy Central, MTV, MTV2, Nick at Nite, Nickelodeon, Spike TV, TV Land, VH1) compared to Broadcast, Basic Cable, SVOD, Premium Cable, Fox Cable Networks, Discovery Cable Networks, AMC Cable Networks, NBC Universal Cable Networks, A&E Cable Networks, Scripps Cable Networks, & Turner Cable Networks. Excludes news, sports, and Spanish language. Edge = more likely to associate with outrageous, funny, and edgy and less likely to associate with slow, unoriginal and predictable.
We deliver more viewing minutes than anyone among key demos including P2+, P18-49, P18-34, P2-11./ SOURCE: Nielsen Media Research, Live+7; English Speaking Basic Cable (excludes NBC Universo, GALA, and DSE) New Nets - Other: BabyFirst Other: Aljazeera America (no longer exists), beIN, El Rey, Fuse, GSN, Hallmark, Hallmark Movies & Mysteries, Inspiration Net, MLB Network, NBA Television, NFL Network, Ovation, Pop, RFD, Reelz, Smithsonian, UP, WGN, and BabyFirst TV; ENN (DSNY) is no longer rated and H2 (AENT) no longer exists. Based on Program Quarter-Hour.